Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Attempt for Make America Great Again

The former UK leader, began the premiere of her online program with a vow to reveal "malicious actors" striving to bring down Western democracies. Truss elaborated she would lay bare how an "international network of progressives operate to subvert the democratic process and the electorate's mandate."

"We will examine the political movement of Donald Trump and see how this can be accomplished in Britain," the former PM stated. "We'll be talking to the prominent voices of the Trumpist political sphere."

In advance of the show's launch, there was a strong advocate. "This marks the start of a sort of political shift," remarked John Solomon. His Just the News platform will host the former prime minister's new broadcasts.

Forging Alliances in the Maga Media Ecosystem

British fellow travellers, including a advisor linked to Reform UK, assisted in her establish the Truss's program. The setup is competent, though simple. She has gathered ten thousand followers in her first week and her premiere had 67,000 views in that timeframe.

This represents a small opening, but in aligning with the journalist, she is being pushed into a established political media sphere creating and spreading Make America Great Again themes. Its obsessions encompass accusations of information control by the mainstream media and a desire to dismantle a so-called administrative state – which she attributes her downfall to for the swift end of her disastrous time in office.

"Solomon's outlet is not well-known past the Maga-verse, but it does have influence there, primarily thanks to its founder, who provides analysis on conservative outlets like Bannon's 'War Room' podcast and has even interviewed Trump," commented an anthropology expert, who has extensively researched the Make America Great Again phenomenon.

A Divisive Associate

Truss's attempt to bring the pro-Trump media model to the UK has pushed her closer to divisive personalities such as John Solomon.

He founded the platform in the wake of criticism when allegations surfaced of pushing false stories about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about one-time diplomat to that country.

These allegations were repeated across the conservative press, with he serving as a regular guest on the widely-watched Fox News program. Donald Trump endorsed his stories.

He wrote the reports about Ukraine in a series of columns for the outlet the Hill, where he was moved to a columnist role after colleagues complained regarding his reporting. His claims were key in Trump's demand for the Ukrainian government to probe Hunter Biden and his father in that year. Those demands resulted in impeachment charges targeting Donald Trump. The Senate later voted to acquit the commander-in-chief.

Not long after he exited the publication in October 2019, the outlet revealed it was conducting a assessment of his reporting concerning the Ukraine issue. It found he had cited unreliable sources and stated he "omitted crucial information about primary contacts in Ukraine, including the reality that they had been indicted or were being probed."

Joining the Network

The journalist's personal TV and radio guest spots are a indication of the conservative ecosystem Liz Truss is becoming part of. He talked about his endorsement of her new show on a show he co-hosts on the right-wing channel, a rightwing cable channel that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also appears. The ex-PM has already spoken with Steve Bannon on an early episode.

By partnering with Solomon and Just the News, Truss has become a niche participant in a extensive web of right-wing publications that often share and promote one another's material.

His personal podcast and Real America's Voice show have frequently included individuals such as Mike Benz, a political voice whose criticism of the US Agency for International Development was used by the tech billionaire as reasoning behind dismantling the foreign aid agency.

An International Strategy

Even though Truss's stilted style and professional woes have drawn derision in Britain, certain American analysts are not discounting her efforts to rebrand as a British branch of the pro-Trump media ecosystem.

"You have to take individuals such as her seriously, despite the fact that you may not want to accept their words at face value," commented a former Biden White House aide, who worked in the Biden White House.

"It was evident how in 2024 the former president used that alternative press to spread his narrative. Undoubtedly that ecosystem spreads and shapes debate overseas. It seems quite apparent to me that the circumstances in the Britain are comparable to what enabled this non-mainstream media network to prosper in America."

a political theory expert, said the internet-based conservative network was already making its presence felt in the UK.

"Online platforms knows no borders," Finlayson remarked. "There exists a sort of milieu within which content circulates – on occasion appearing in harsh versions and occasionally in softer tones – but which is interlinked."

The academic said the rise of the online right in the UK lately meant the "chance to have a larger effect is substantial."

A Transatlantic Ambition

"Both Truss and political figure Nigel Farage recently were featured at the CPAC, where I saw they hit pro-Trump themes prior to the {king of Maga|

Abigail Dennis
Abigail Dennis

A tech journalist and gaming enthusiast with a decade of experience covering industry trends and hardware innovations.